Episode 9

Miami Grand Prix: A Case Study in F1 Spectacle

In this episode, Nick and Todd discuss the evolving spectacle of Formula 1, particularly focusing on the Miami Grand Prix. They explore the balance between entertainment and racing, the branding challenges faced by teams like Ferrari, and the need for F1 to connect with a broader audience while maintaining its core racing identity. The conversation delves into the marketing strategies that could enhance fan engagement and the importance of creating memorable experiences for both die-hard fans and newcomers to the sport. In this conversation, Todd and Nick delve into the complexities of the Formula 1 experience, discussing the challenges of ticketing, the importance of supporting various racing series, and the need for enhanced race weekend experiences. They explore the diversity in motorsports, the significance of innovative merchandise and branding, and how to connect with the next generation of fans. The discussion culminates in predictions for the upcoming race, highlighting the excitement and unpredictability of Formula 1.

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Chapters

00:00 The Spectacle of Formula One

12:15 The Identity Crisis of F1

20:35 Connecting Spectacle to Racing

31:20 The Future of F1 Experiences

32:19 The Spectacle of F1 and Ticketing Challenges

35:00 The Importance of Supporting Racing Series

38:32 Enhancing the Race Weekend Experience

40:07 Diversity in Motorsports and Rally Culture

41:58 Innovations in Team Merchandise and Branding

46:01 Connecting with the Next Generation of Fans

55:59 Predictions for the Upcoming Race


—–––– Check Out Our Other Shows: —––––

For the Formula 1 Fans --> Exhaust Notes: https://exhaustnotes.fm

For the Fitted Hat Fans --> Crown and Stitch: https://crownandstitch.com

For the Cars & Sneakers Fans --> Cars & Kicks: https://carsxkicks.com

For the Creators --------> Outside The Box: https://podcasts.apple.com/id/podcast/outside-the-box-convos-with-creators/id1050172106

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Get in Touch:

Todd - todd@exhaustnotes.fm

Rohit - rohit@exhaustnotes.fm

Nick - nick@exhaustnotes.fm

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Disclaimer: The views and opinions expressed in this program are those of the speakers and do not necessarily reflect the views or positions of any entities they represent.

Mentioned in this episode:

That Time Intro



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About the Podcast

Show artwork for Exhaust Notes: Your New Favorite Formula 1 Podcast
Exhaust Notes: Your New Favorite Formula 1 Podcast
A show about Formula 1, including both on-track and off-track F1 topics.

About your hosts

Profile picture for Nick Engvall

Nick Engvall

Nick Engvall is a writer, content creator, strategist, and consultant, with nearly 20 years of experience in the footwear industry. Nick has helped brands like Stadium Goods, StockX, Finish Line, Complex, Eastbay, and countless others find their voice and niche in the sneaker business. He currently hosts the Sneaker History Podcast, Outside The Box Podcast, and provides consulting services to companies looking to better connect with sneaker enthusiasts.
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Todd Yates

Todd Yates - Todd Yates is a gear head, racing fan, sneaker enthusiast. Todd has started and built up aftermarket parts companies and car communities. Knower of obscure facts and most importantly long time Honey Badger fan boy.